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Explore the 4-part guide on LinkedIn statistics for your personal profile, including profile stats, post and article analytics, search appearances & the social selling index.
Many people ask themselves where they can find their LinkedIn profile statistics. It's fair to say that LinkedIn ist relatively restrictive when it comes to showing metrics to users. In this article I will guide you to the most important metrics that LinkedIn provides for members of the free plan. Also, I will show you a pretty neat alternative for getting more data out of your account.
At the end of the article, I give you one special tip on how to bring your analytics game to the next level. Stay tuned!
To find the standard LinkedIn profile stats, including:
There are currently 3 different pages for that (inconvenient):
From these pages you can monitor your success and growth on LinkedIn. If you are a data-driven person like me, or have clients for whom you analyze their content you may be missing some important metrics on these pages. For example, I want to know:
These and more metrics you can find in inlytics.io but not in LinkedIn itself.
To get stats like:
You go to https://www.linkedin.com/in/YOURNAME/detail/recent-activity/shares/.
Besides that I have included a few metrics that you cannot get without a 3rd party tool. For example the Engagement rate.
To understand what moves the needle when it comes to content performance, you have to dig deeper. That's when professional tools like inlytics.io come into play.
Here you can see the difference between LinkedIns native content view and the inlytics content dashboard. When time is money, this tool helps you to analyze content much quicker.
inlytics gives you deeper insights into your produced content, including:
☑️ A timeline of your content containing all relevant data
☑️ Aggregated post data including heatmaps
☑️ Action able insights to improve content performance
☑️ Visualization of people viewing your content by company, job title and region.
☑️ You can filter your content ☑️ You can drop notes on every post... and much more
A lot of people I know aim to increase the amount of search appearances for their profiles. To find out how many times you appeared in the search we go and visit: https://www.linkedin.com/me/search-appearances/
Let's have a look at these metrics and what they tell you.
As suspected this metric tells you how many times you were shown in the search results within 1 week. If you want to increase this metric I highly recommend checking out how to optimize your LinkedIn profile.
You will find out the companies at which the searchers currently work.
Why is this metric important?
For example: You are an SEO specialist and want to get hired by a certain customer segment. You can check out whether or not you appear in search for a term like "SEO Dallas" or "SEO Service Dallas".
This one is pretty straight forward. You can see what job title your searchers have.
This may be interesting when, for example, you know that most of the time the tech team will search for SEO support.
Then you get a clear picture if you get to the right person.
This one is very interesting! You should check this metric pretty frequently to see if your LinkedIn SEO strategy works.
The LinkedIn social selling index is not directly visible in your account. Instead you have to visit a specific URL to view your metrics. https://www.linkedin.com/sales/ssi
You will not get any informations about your content from the social selling index (SSI), what you get is a comprehensive overview of how you interacted with your network over the past 7 weeks.
It's mainly intended to be used by salespeople.
I think it can be an indicator of how you "perform" concerning people in your industry or compared to your network. However, I don't find actionable insights in the SSI that help me to create better content or boost interaction with people in my network.
I'm missing clear statements at this point. What to do with this information? How can I improve?
Conclusion: unless you are salesperson that requires reporting to your boss or the client most of the time you can jump over this dashboard provided by LinkedIn. There are better options out there that get you insights that help you improve.
It's safe to say that LinkedIn can collect a lot of data from it's users behavior and content performance. While LinkedIn collects this data, it's not shared very efficiently.
Most users have a hard time figuring out what works. You see a lot of people discussing about the LinkedIn algorithm and why some posts work and other's don't.
To get light in the dark we created a LinkedIn analytics dashboard for personal profiles.
All the data you would normally try to get from different sources you have aggregated in one dashboard view.
Even more than that. inlytics provides a scheduling tool to automatically publish content in the feed. If you are ready to try that out, you can create a free account at any time.
WRITTEN BY
I help startups to validate their critical assumptions, sharpen the business case and ultimately generate traction.
